V US se objevuji zajimave spekulace o tamnim konci znacky VW a nahrazeni portfoliem Skoda.
Professor Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen píše:Volkswagen should withdraw the brand from the U.S. and eventually replace it with Skoda, its European workaday brand.
Arndt Ellinghorst, Evercore ISI analyst píše:That’s complete nonsense. Skoda doesn’t have the product or the SUVs. The VW brand still has heritage in the U.S. and needs to get over this diesel issue and start to bring the right products to the U.S., not just European versions. Starting with a new brand from scratch which would inevitably be labelled an eastern European budget brand, that makes no sense.
Zdroj: http://www.forbes.com/sites/neilwinton/ ... ake-brand/
Marketingove to smysl mozna dava, fakticky moc ne. Financne tezko rict, zda naklady na uvedeni nove znacky prevysi vyzehleni spatne povesti.
Fakticky by VW "stacilo" se distancovat aspon na cas od dieselu a prestat to tam kompletne prodavat. V zemi V8 Hemi to beztak byl nesmysl.